I’m a creative and visual storyteller with over two decades of experience bringing thoughtful, impactful design to life. As Brand & Creative Lead at LMR Lottery Consulting, an Ascend Fundraising Solutions company, I lead creative for large-scale charitable lottery campaigns. This includes building strong, recognizable lottery brands and developing integrated print, digital, and out-of-home marketing that encourages ticket purchases in support of meaningful causes.
I approach design with a balance of strategy and creativity, drawing on my broad experience and strong design instinct. My work is guided by thoughtful concepts and a love of typography, colour, and clear visual communication.
While lottery marketing is my current focus, my broader experience across non-profits, global brands, and local businesses continues to influence how I problem-solve and tell engaging stories through design.