I’m a creative and visual storyteller with over two decades of experience bringing thoughtful, impactful design to life. As Brand & Creative Lead at LMR Lottery Consulting, an Ascend Fundraising Solutions company, I lead creative for large-scale charitable lottery campaigns. This includes building strong, recognizable lottery brands and developing integrated print, digital, and out-of-home marketing that encourages ticket purchases in support of meaningful causes.
I approach design with a balance of strategy and creativity, drawing on my broad experience and strong design instinct. My work is guided by thoughtful concepts and a love of typography, colour, and clear visual communication.
While lottery marketing is my current focus, my broader experience across non-profits, global brands, and local businesses continues to influence how I problem-solve and tell engaging stories through design.
The work shown below is a condensed selection spanning brand development, integrated campaigns, publications, infographics and environmental design.
SELECTED WORK
GEOTAB
A selection of brochures, infographics and eBooks created during my previous freelance work with Geotab. Each piece translated complex information into clear, engaging visual communications while maintaining consistency across an established global brand.
HOME LOTTERY PROMOTIONS
Creative direction and design for Edmonton’s Full House Lottery, including an updated visual identity and integrated campaigns across direct mail, digital and out-of-home advertising.
Brand development and integrated campaign design for London’s Dream Lottery, creating a consistent and recognizable look across direct mail, digital, out-of-home and other marketing iniatives.
EVENT & ENVIRONMENTAL DESIGN
Large-scale tradeshow booth graphics designed to create a strong, cohesive brand presence within a busy event environment.
Event branding and a poster series created for the Thunder Bay Regional Health Sciences Foundation, using warm, uplifting visuals to support conversations around mental health.
A floor-to-ceiling wall mural designed for the Canadian Medical Hall of Fame to showcase local laureates and their medical innovations and impact in the medical field.
INFOGRAPHIC DESIGN
Infographics created for Teramach, Data Integrity, HighVail and Idealliance, turning detailed technical information and data into clear, impactful visual stories.
BRANDING & PUBLICATIONS
Logo design, reports, brochures and supporting communications created to strengthen the organization’s identity across a variety of print applications.
Quarterly newsletters and annual reports designed for the Canadian-Wide Industrial Pension Plan, organizing detailed information into publications that are readable and visually engaging.
